Nicholas Jacquart, Developer of Ma Bimbo and Miss Bimbo, defended the game, saying that it was “an ironic game about the reality of the world.” Other defenders of the game claimed that criticism was unfair and out of proportion. The site attracted media criticism in 2008 for promoting the use of cosmetic surgery and crash dieting, potentially encouraging pre-teen players to pursue an 'ideal' body image through similar measures. If players did not keep their bimbo happy, she would get depressed and need to see a therapist. If a player fed their bimbo too much, she would get fat. Pets were available for purchase to help maintain a bimbos mood, and food was necessary to keep her from getting thin. Bimbos could also accumulate BA regularly from their boyfriends and homes. For instance, bimbos could earn IQ by spending an hour in the library or earn BA by paying for plastic surgery at the clinic or changing their style at the salon. They could earn Bimbo Attitude (BA) and IQ points by playing mini-games or spending time at locations in the city. Players were responsible for feeding their bimbo, maintaining her mood, and keeping her clean and healthy. Traffic to still redirects to the previous URL, instead of the current ximbo.land address. Miss Bimbo/Bimboland trademarks are now registered under BIMBOLAND LTD.
Beemoov went on to create Like a Fashionista, which is similar to the original Ma Bimbo game. Miss Bimbo was closed and relaunched 1 March 2015 as The Republic of Bimboland. Blouzar retained rights to the Miss Bimbo game and continued to develop the website independently.
In 2008, Beemoov and Blouzar split, citing difficulties co-operating.
Ma Bimbo was owned and developed by Beemoov and Miss Bimbo was developed by Blouzar Ltd., London. Miss Bimbo started as an English version of a French game called Ma Bimbo. Many of the gameplay mechanics and names of attribute points changed when Miss Bimbo was controversially relaunched as Bimboland with new politics, later rebranding to Ximboland with the reported reason being that investors did not like the word 'bimbo'. The website also features a diverse forum and the opportunity for players to design their own clothes to be sold in the digital shop. Points can be earned by playing mini games, participating in competitions, spending time at specific city locations, or points can be bought with in-game currency. Players style their 'Ximbo' character and level her up by accumulating a variety of attribute points. (now ximbo.land) is an online fashion game and social networking site.
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